permission based email marketing

What is meant by Permission-Based Email Marketing

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Permission-based email marketing is a powerful tool that can be used to grow your business. In this article, we will discuss the basic concepts of permission-based email marketing and how you can use it to grow your business.

What is Permission-Based Email Marketing?

Permission-based email marketing is a type of email marketing that uses permission-based escalation to manage subscriber engagement. It allows marketers to selectively send messages to subscribers based on their permissions level (i.e. registered users, confirmed users, or subscribers with a specific role). This approach helps marketers keep their subs engaged by delivering relevant content and offers while also limiting spammy or irrelevant messages.

Which of the Following Best Describes Permission-Based Email Marketing?

Permission-based email marketing is a type of email marketing where the sender requires permission from the receiver to send them an email. This can be done through a feature within an email client or through contact forms on a website. This type of email marketing is popular amongst businesses that want to build trust and loyalty with their customers.

Getting Permission in the First Place

Getting permission from your subscribers is essential for success with permission-based email marketing. You need to make sure that you understand their needs and wants before asking for permission. This will help ensure that you are not overwhelming them with requests and that they feel like they are making a positive contribution to your campaign. There are some types of permissions which are:

Implied permission: The recipient has implicitly given you the right to send them this type of email.

Required permission: The recipient must explicitly agree to receive this type of email from you.

Direct permission: You have the ability to send this type of email directly to the subscriber without asking for their permission first.

Once you have gathered the necessary permissions from your subscribers, it’s time to get started with your campaign!  Make sure that you are providing value in exchange for their input and patience.  If you don’t, they may unsubscribe or stop giving you their attention altogether.

How Does Permission-Based Email Marketing Work?

Permission-based email marketing is a technique that utilizes permission settings in email campaigns to ensure that only those who have granted permission to receive the email will see it. This technique can be used to engage customers with special offers or updates or to promote new products or services. By using permission settings, businesses can ensure that their emails are never sent to subscribers who do not consent to receive them.

Why Use Permission-Based Email Marketing?

Permission-based email marketing is a great way to personalize your messages and connect with your subscribers on a more meaningful level. By getting permission from your subscribers before sending them emails, you can ensure that they are aware of what you have to say and that they are comfortable with receiving it. Additionally, permission-based email marketing allows you to segment your audience based on their preferences, which can help you target the right people with the right messaging.

Permission-Based Email Marketing Best Practices

There are a few best practices that you should implement when using permission-based email marketing. These include setting clear permission levels, providing robust notification and engagement mechanisms, and maintaining a subscriber history.

Examples of Permission-Based Email Marketing

One example of permission-based email marketing is when a retailer sends an email to subscribers who have purchased from them in the past. Mailchimp offers a great example of how this type of marketing can be used by businesses. They use permission-based activation to send subscribers offers and exclusive content based on their role within the company (e.g. founder, manager, customer service rep).

Tips for Using Permission-Based Email Marketing Effectively

When using permission-based email marketing, it is important to think about your recipients and why they would want to receive the email. There are a few key tips to keep in mind when crafting your permission-based emails:

1. Make sure your recipients know who you are and what you are asking for. Include a clear headline, logo, or other identifiers that make it easy for them to remember who you are and what you are asking for.

2. Be concise and clear with your request. Let your recipients know what they need to do in order to receive the email and make sure all requested information is included in the email body.

3. Keep track of how many recipients have clicked through on the link in the email and use that data to decide whether or not to send future emails with similar content. You may also want to consider incorporating other forms of marketing such as social media campaigns in order to increase engagement rates from your permission-based emails.

There are many different ways to implement permission-based email marketing and it is important to take the time to think about your recipients and what would be best for them. By following these key tips, you can ensure that your email marketing campaigns are effective and successful.


Permission-based email marketing is a powerful tool that can be used to grow your business. By following these tips, you can use PBM effectively and achieve great results.

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